Build your product with unicorn-founding engineers who care deeply about their craft.

35+ Digital products delivered end-to-end
8 weeks Average time from inception to first release
98% Repeat engagements with product teams
View Client Work
End-to-end product engineering across web, mobile, and APIs
Cloud-native architecture, data, and DevOps foundations
Embedded senior leadership with rapid decision cycles

Technologies we work with:

AWS Google Cloud Azure React React Native Ionic Node.js TypeScript Go Java C# / .NET Python Android iOS MySQL Docker Kubernetes

Jobs at BaseCraft

We are a high-performance squad building products for US and Indian startups.

Remote Full-time India/US overlap

Software Engineer

We are looking for a proactive engineer who enjoys end-to-end ownership of their work. You will be building core features, not just handling maintenance tickets.

Key Requirements:

  • Startup Experience: 2+ years in a startup environment is mandatory. We are looking for candidates who have successfully shipped production code in agile, fast-moving teams.
  • Skills Over Degrees: Formal education is not required. We prioritise practical ability and a track record of building functional software.
  • Proactive Mindset: You are comfortable working with high autonomy. You can take a business goal and define the technical implementation without needing detailed step-by-step instructions.

The Role:

  • Dynamic Environment: Requirements may evolve quickly. You should be comfortable adapting to change and making decisions with partial information.
  • Collaborative Culture: We value your input. We expect you to contribute to architectural discussions and offer feedback to improve the product.
  • Full Ownership: You are responsible for the quality of your code, from development to deployment.
Apply Now

About BaseCraft

BaseCraft is a software development studio led by senior engineers who have grown products from the prototype stage to global scale. We combine pragmatic delivery with dependable engineering practices so your team can ship confidently, iterate quickly, and stay production-ready.

  • Product discovery to production delivery
  • Maintainable architecture and code quality
  • Performance, security, and observability baked in
  • Dedicated advisory from hands-on engineering leads

Meet the Founder

Ajay Shelar

Founder, BaseCraft

Led engineering and platform teams from seed to Series C at Apna, BharatAgri, and Apollo Finvest, supporting more than 20M end users.

We build long-term partnerships with product teams that value transparent delivery, resilient systems, and a calm, predictable release cadence.

Professional Background

Over 7 years of experience in building and scaling innovative tech solutions, with expertise in cloud technologies, scalable architectures, and software development.

Previous Roles

Founding Software Engineer and Tech Lead at early-stage startups including BharatAgri, Apna (Unicorn), and Apollo Finvest, leading core product development and scaling.

Vision

Helping startups preserve their runway while validating ideas through quick, efficient MVP development and ensuring scalable solutions.

Software Capabilities

We provide cross-functional delivery teams and technical leadership to help you launch new products, modernize existing platforms, and operate at scale.

1. Product Engineering

Design and build robust applications with cross-platform teams that cover product discovery, UX, engineering, QA, and release workflows.

  • Responsive web and native mobile apps
  • API-first and event-driven backends
  • Quality assurance and automated testing
  • Data capture, analytics, and reporting

2. Platform Modernization

Refactor legacy codebases, migrate infrastructure, and harden production systems to improve reliability, performance, and cost efficiency.

  • Cloud migrations and infrastructure-as-code
  • Performance and scalability improvements
  • Security reviews and compliance readiness
  • Observability, SRE, and on-call frameworks

3. Fractional Technology Leadership

Partner with a hands-on technology leader to align roadmap, process, and hiring decisions while keeping execution moving.

  • Product and engineering roadmap facilitation
  • Architecture assessments and technical due diligence
  • Team structure, hiring, and onboarding support
  • Governance, security, and quality benchmarks

Selected Engagements

Representative projects showing how we pair pragmatic delivery with dependable engineering across industries.

Fintech

Lending SaaS Platform

Delivered a multi-tenant lending suite that streamlined onboarding, underwriting, and servicing for regional NBFCs.

  • Integrated RBI-compliant KYC, credit bureaus, and accounting systems in 6 weeks.
  • Automated loan disbursal workflows reduced processing time by 60%.
  • Implemented role-based controls and audit trails to prepare for SOC 2 certification.
Food & Logistics

Local Food Delivery Network

Built a hyperlocal ordering platform for cloud kitchens and independent restaurants with integrated delivery partner tooling.

  • Launched consumer iOS, Android, and web apps with real-time order tracking.
  • Optimized delivery partner assignments, improving on-time deliveries by 32%.
  • Introduced revenue dashboards for operators and automated payout processing.
Services Marketplace

Professionals Marketplace

Shipped a marketplace that connects verified professionals with B2B clients, covering discovery, scheduling, and invoicing.

  • Implemented skill-based search, profile verification, and proposal workflows.
  • Built contract, milestone, and invoice management with integrated payments.
  • Delivered analytics that track conversion funnels and client satisfaction.

Start Your Project

Get in Touch

Tell us about your product goals and constraints. We’ll respond with an engineering perspective, resourcing options, and a proposed starting plan.

ajay.shelar@basecraft.in

+91 89289 94960

30-minute discovery session within 48 hours

  • Dedicated senior engineer embedded with every engagement.
  • Structured delivery with weekly progress reviews.
  • Operational handover covering infrastructure, docs, and support.

Average response time: under 2 hours on weekdays.

We’ll reply with recommended next steps and proposed meeting slots.

Latest Insights

Deep dive into software architecture, MVP development, and startup tech insights.

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Privacy Policy

Effective January 28, 2026. This policy explains how BaseCraft uses the information you share through the contact form.

Information we collect

We collect your name, work email, and the details you provide about your project so we can respond to your request.

How we use it

Your information is used only to evaluate your inquiry, propose next steps, and coordinate a call or consultation.

Sharing & retention

We do not sell your data. We keep your inquiry details only as long as needed for follow-ups and business records.

Your choices

Request updates or deletion of your information any time by emailing us.

Questions about privacy? Contact ajay.shelar@basecraft.in.